You can post a job opening for a marketer on a job board, in a relevant Telegram channel, or share it through professional communities. The first step is to define the role: an SMM manager, a performance marketer, and a marketing director each have different responsibilities and requirements. Compare platforms based on audience relevance, post format, cost, and how you receive feedback.
Below is a practical guide for employers looking to hire Ukrainian professionals. It will help you create a shortlist of platforms, ask the right questions before paying, and evaluate the results of your ad placement.
First, determine what kind of marketer you’re looking for
Start with the results the person will be responsible for. For SMM, this might be content and community engagement; for performance marketing, it’s user acquisition through paid campaigns; for a marketing manager, it’s strategy, the team, and the budget. Specific responsibilities depend on your company, so the job title alone isn’t enough.
Before searching for a platform, write down:
- Key tasks and expected outcomes.
- Required experience: tools, markets, type of product or service.
- Level of autonomy: performing individual tasks, leading a department, or managing a team.
- Work format, time zone, location, and required languages.
- Compensation or how it will be discussed with the candidate.
Hypothetical example: An agency is looking for an SMM manager for several client projects, while a product company is seeking a performance marketer with experience in a specific advertising channel. A digital community might be a good fit for both, but the job postings should highlight the different requirements. This is an example of how to frame the task, not a description of our clients’ results.
If it’s unclear after reading the posting what tasks the person will perform, clarify the text first. This will make it easier for the platform to assess whether the job posting is a good fit for its community, and for candidates to decide whether to apply.
Which platforms to compare
Make a shortlist of a few platforms. For each one, check the latest postings and available terms, and then compare them to your role.
| Format | Consider for which tasks | What to check |
|---|---|---|
| Job board | Provide a full job description and allow candidates to find the position through the directory | Relevant categories, search, posting date, application process |
| Thematic Telegram channel | Promote the role to people who follow a specific professional field | Specialization, recent posts, ad format, posting requirements |
| Professional community | Share the opportunity with people who have specific experience | Community guidelines, job relevance, approval process |
| Company’s own pages | Explain the team’s context and attract people who are already familiar with the brand | Completeness of the description, contact information, validity of links, and the ability to share the job posting |
Check the specific terms of each service: whether a website, Telegram, or other channels are included in the package, the posting duration, and the feedback process. The same service name may describe different scopes of placement.
For a specialized role, pay closer attention to topic relevance. For regularly hiring multiple specialists, also check the posting packages and the ease of tracking used job postings.
Seven Questions to Ask the Platform Before Paying
1. Do you post roles similar to ours? Ask for examples of recent job postings with a similar specialization and level. Pay attention to the content of the job postings, the language used, and the work format. The presence of a similar job posting provides context, but it doesn’t necessarily mean that all readers meet your requirements.
2. Where exactly will the job posting appear? Agree on the list of platforms: website, a separate Telegram post, a job board, social media, or a newsletter. Clarify which placements are included in the offer and which are discussed separately.
3. When will the post go live, and how long will it be available? Ask about the expected date, content review, and the option to update or close the ad. The publication date, the job posting’s availability period, and the package’s validity period are all separate terms.
4. What is the current price? Confirm the amount, currency, number of job openings, and scope of services. For packages, verify the order in which posts are used. You’ll need to confirm with the service provider directly whether old prices from media collections are still valid.
5. Where will applications be submitted? Agree on a single, clear process: ATS, a form, email, or the contact information of the person in charge. Verify this process before publication and ensure that applications are received by the appropriate team member.
6. How is the text approved? Find out what materials are required, who reviews the job posting, and how edits are made. Prepare the full job title, a description of the responsibilities, and a live link for applicants to apply.
7. What happens after the posting goes live? Clarify the process for confirming publication, the available data on results, and the specific terms for reposting, if applicable. Keep a record of the agreed-upon terms in your correspondence with the team.
When to Consider Zaichenko Team
Zaichenko Team features verified job openings in IT, Marketing, and Affiliate Marketing, with a focus on positions offering salaries starting at $5,000. Find new opportunities at zaichenkoteam.com and on Telegram @zaichenkoteam. You post a job—we help you fill it quickly.
For employers, the posting page offers packages for 1, 2, 5, and 10 job openings. Posting covers the website, Telegram, Facebook, Instagram, and email newsletters. Our team verifies that the job posting aligns with our community and helps you prepare the materials.
Before choosing a package, describe the position’s specialization, level, and requirements to our team. Browse the latest listings in the job catalog and on our channel. Check the current price and details for a specific posting when you submit your request, or discuss them with the team.
How to Prepare a Job Posting for Publication
Start by listing the role title, work format, and main responsibilities. Next, briefly explain what the company does, what the person’s responsibilities will be, and the criteria you’ll use to evaluate their experience. Distinguish between required skills and those that can be learned on the job.
Describe the terms so that the candidate can decide whether to apply: employment type, on-site or remote work, required time zone, languages, compensation, or how compensation will be discussed. At the end, include clear instructions on where and what to submit.
Ask someone who didn’t write the text to read it and answer three questions: who the company is looking for, what tasks need to be performed, and how to apply. Their answers will help you identify any ambiguities in the posting.
How to Evaluate the Results of a Job Posting
Before posting, agree with the hiring manager on the criteria for a suitable candidate. For example, this could be experience with a specific advertising tool, a particular market, or a certain type of product. Apply the same criteria to all responses received.
Separately, record:
- All responses received during a specified period.
- Responses that meet the mandatory criteria.
- Interview invitations and interviews conducted.
- Confirmed hires, if any.
- The known source of each response and instances where the source could not be determined.
If the ATS or form supports a separate link for the platform, use it. When a candidate applied directly and the source is unknown, note this status in the report. Parallel postings and repeat applications from the same person should also be taken into account.
The cost per qualified application can be calculated as the posting cost divided by the number of applications that meet your criteria. If there are no such applications, show the cost and a result of zero; the cost per application metric is not calculated in this case.
Evaluate postings from the same time period and take into account changes to the job listing itself: requirements, compensation, work format, or response time to candidates. This will help you understand which conditions should be improved before the next posting.
Frequently Asked Questions
Where should I post an SMM manager job opening?
Consider job sites and niche digital communities where you’ll find similar job postings. Check whether the platform aligns with your role’s level, language, and work format, and agree on the application process in advance.
Should I use multiple platforms?
Posting on multiple platforms allows you to test different sources. To compare results, keep the core job requirements consistent and track the sources of applications separately. Determine the number of postings based on your budget and your team’s capacity to process applications.
Where can I view Zaichenko Team’s terms and conditions?
You’ll find posting formats and the application form on the job posting page. You can discuss the details of your role with the team on Telegram. Be sure to review the current terms of cooperation before making a payment.
