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Position Summary

We are seeking an innovative and strategic Creative Art Director to lead the end-to-end creative process for both casual and casino game projects. This role involves guiding the creative vision from initial concept to production-ready assets, managing both internal and external creative teams, and effectively communicating with stakeholders to ensure alignment. The ideal candidate excels at providing clear creative direction, presenting concepts to stakeholders, and collaborating cross-functionally to deliver exceptional game experiences.

Key Responsibilities

Creative Vision and Concept Development
  • Define and communicate the visual style, theme, and tone for new casual and casino games, creating compelling art directions that align with brand goals.
  • Oversee the end-to-end creative process, from early ideation and storyboarding to production-ready assets.
  • Provide clear and inspiring creative briefs to the art team, ensuring that concepts align with gameplay goals, market trends, and player expectations.
Stakeholder Communication and Presentations
  • Collaborate with cross-functional teams (game design, product management, marketing) to gather requirements and incorporate feedback into the creative direction.
  • Present art concepts and design solutions to stakeholders, explaining creative decisions and gathering input at key milestones.
  • Ensure transparent communication with leadership, stakeholders, and external partners throughout the project lifecycle.
Art Production and Game Flow Management
  • Manage the creation of assets for characters, environments, UI/UX, animations, and marketing materials.
  • Oversee the development of game flows and ensure that all visual elements enhance the player experience and support gameplay mechanics.Creative Art Director
  • Work closely with game designers and developers to ensure assets are production-ready, optimized, and seamlessly integrated into the game engine.
Team Management and Collaboration
  • Lead and mentor a team of artists, animators, and designers, fostering a collaborative and innovative work environment.
  • Manage remote teams, external agencies, and freelance artists, ensuring alignment with project goals, timelines, and quality standards.
  • Provide detailed and actionable feedback during reviews to ensure assets meet the creative vision and maintain consistency across projects.
Creative Process Optimization
  • Establish efficient pipelines and workflows for the creation and review of game assets.
  • Implement best practices for collaboration between internal teams and external contributors, including clear documentation and feedback loops.
  • Evaluate and integrate new tools and technologies, including generative AI, to enhance efficiency and innovation without compromising quality.
Market Awareness and Innovation
  • Stay up to date on industry trends in casual and casino games, player preferences, and emerging art styles.
  • Explore and experiment with new visual formats, workflows, and tools to keep the team’s creative output fresh and competitive.

Qualifications and Skills

Required:
  • 7+ years of experience in game art direction, digital art, or visual design, including 3+ years of experience managing remote teams, agencies, or freelance contributors.
  • Proven experience overseeing the full creative process, from concept development to production-ready assets.
  • Strong portfolio showcasing expertise in casual and casino game design, including characters, environments, UI assets, and promotional visuals.
  • Proficiency in industry-standard tools (Photoshop, Illustrator, Figma, After Effects) and familiarity with game development workflows.
  • Ability to create presentations and communicate complex design ideas to stakeholders with clarity and confidence.Creative Art Director
  • Strong understanding of game flows, UI/UX principles, and how art supports and enhances gameplay.
  • Experience with resource planning, scheduling, and vendor management to ensure timely and high-quality project delivery.
Preferred:
  • Experience working with major game publishers or in the iGaming industry (casino, poker, etc.).
  • Familiarity with generative AI tools (MidJourney, Leonardo AI, DALL·E, Runway ML) for prototyping and concept development.
  • Proficiency in 3D tools (Blender, Maya, or Cinema 4D) is a plus.
  • Knowledge of animation and motion design pipelines (Spine, After Effects)

 

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