Опис вакансії
Brand Marketing Manager position on the Setapp team: developing and implementing Setapp’s brand strategy, launching multichannel campaigns, and leading a small team.
Working with two audiences—macOS/iOS users and developer partners—and ensuring brand consistency across the MacPaw ecosystem.
Applicants must submit a portfolio of brand or marketing projects along with their resume.
Про компанію
MacPaw is a Ukrainian software company that develops and distributes applications for macOS and iOS. Currently, our products have approximately 20 million active users. The company supports Ukraine’s development and fosters a culture of mutual support and innovation.
Вимоги
- Ability to set goals and plan strategically: experience in transforming business and marketing goals into effective brand strategies with measurable KPIs
- Experience managing multichannel campaigns: projects that simultaneously utilize PR, social media, influencers, and events
- Experience in cross-functional collaboration
- Budget management: experience in developing bottom-up forecasts, working with tight budgets, and evaluating cost effectiveness on a monthly and quarterly basis
- Data-driven decision-making: strong proficiency in brand analytics, understanding of behavioral and perceptual metrics, and the ability to derive insights for strategy
- Team leadership: experience managing and motivating multidisciplinary specialists, setting goals, and conducting performance reviews and employee development
- Improving partner relationships: experience building and engaging professional communities (e.g., for developers)
- Deep understanding of evidence-based marketing and brand growth strategies
- Familiarity with CEP, JTBD, and mental and physical availability approaches
Обов'язки
- Be responsible for Setapp’s overall brand strategy—identifying target audiences, tracking trends and competitors, and enhancing brand awareness, perception, and reputation
- Translate brand goals into multichannel campaigns (PR, influencers, social media marketing, events) and manage their effectiveness
- Create bottom-up forecasts and budgets and ensure spending aligns with brand goals
- Set up reporting to demonstrate campaign impact and adjust strategy based on these insights
- Provide ongoing analytics to teams that need them
- Manage in-house specialists and external agencies/freelancers—set priorities, assign tasks, and approve their work
- Conduct customer behavior research to gain insights for refining the brand strategy
Ми пропонуємо
- We are a Ukrainian company that supports Ukraine in its fight against Russian aggression
- Support for mobilized employees and financial assistance for colleagues or their families, as well as ongoing charitable activities through the MacPaw Foundation
- Veteran Career and Empowerment Program
- Hybrid work model: the option to work remotely or at our Kyiv hub
- the office is open 24/7 and equipped with UPS and Starlink
- Health insurance starting from the first month of employment
- For employees abroad—annual reimbursement of medical expenses
- Flexible work schedule with no clock-in/clock-out requirements
- Opportunities for professional and personal development, annual development reviews, and internal training initiatives
- Friendly team dynamics, open feedback, and training in giving and receiving feedback
- A comfortable office with a relaxation area, gym, kitchens, a sleep/meditation room, a terrace, and the option to bring pets (there are cats in the office)
- Vacation policy that accommodates personal needs, including parental leave
- Sabbatical after 5 years of employment
- Opportunity to participate in MacPawCares social initiatives
- Equal Opportunity Statement—no discrimination on any grounds
- Some benefits are currently under development and subject to change
Буде плюсом
- Strong negotiation skills for working with freelancers and agencies
- Experience working in an agency setting is a plus
- Case studies on vendor onboarding for a marketplace with both long-term and short-term impact
- Experience with creative brand activations (events, short-term campaigns, PR activations) in English-speaking markets
- Experience managing rebranding initiatives, brand partnerships, or ambassador programs with measurable results
- Ability to commission, interpret, and apply various types of market research (customer behavior, brand health metrics, etc.)
- Hands-on experience working with analytics tools (e.g., Looker Studio, Tableau, Google Analytics 4) and project management software (e.g., Asana, Jira)
