Опис вакансії
We are looking for a Middle Google PPC Specialist who will be responsible for launching and optimizing advertising campaigns in Google Ads, working with analytics, and scaling projects to meet KPIs. You’ll work on e-commerce and lead generation initiatives, drive high-quality traffic at scale, and make data-driven decisions.
Про компанію
We Brand Lab Agency—an advertising agency specializing in traffic. We work on large-scale projects in the Western market and, to a lesser extent, in the Ukrainian market. Last year, we managed an advertising budget of over $4,000,000 and continue to grow. We select projects very carefully. Our main focus is on e-commerce and lead generation projects, exclusively with legitimate and competitive products. We work with small and medium-sized businesses from the U.S. and Europe, ensuring a stable income in foreign currency and paying taxes in Ukraine. Our team consists of professionals with experience in the e-commerce, SaaS, app, and EdTech industries.
Вимоги
- 5+ years of experience with Google PPC/Google Ads (intermediate level—preferred)
- You’re confident in managing Google Ads campaigns (Search/Shopping/Performance Max)
- You’ve worked with various budgets and understand how to scale without “blowing” KPIs
- You understand the sales funnel, analytics, optimization, and the basic logic of scaling (ROAS/CPA/CPL)
- You have basic skills in working with GA4 and GTM (checking conversions/events/UTM)
- You’re familiar with Merchant Center (especially if you have e-commerce experience)
- You make data-driven decisions and can clearly explain “why”
- English — B1+
Обов'язки
- Independently manage advertising campaigns in Google Ads—from launch to optimization and analytics (Search/Shopping/Performance Max)
- Work with various budgets and gradually scale projects based on KPIs
- Build and test hypotheses: keywords, ads, audiences, geographic targeting, bidding strategies, account structure
- Work with Merchant Center (for e-commerce): product feeds, error diagnostics, ensuring stable Shopping/PMax performance
- Monitor and verify tracking and analytics: GA4/GTM, conversions, UTM (either independently or by assigning tasks to a technical specialist)
- Analyze results and make decisions based on metrics—ROAS/CPA/CPL/CTR (and LTV/AOV, if available)
Ми пропонуємо
- Fully Remote (Mon–Fri, 10:00 a.m.–7:00 p.m.)
- vacation days, sick leave, 8 public holidays
- Compensation: base salary + % of KPI achievement + bonuses
- 50% reimbursement for professional development courses (guides, courses, conferences)
