Опис вакансії
This is the role of a leader, not a chief creator. Your goal is to ensure the effectiveness of all product pages and the team—not to personally create the best Reels.
Про компанію
For over 6 years, we’ve been developing EdTech products to help students prepare for the NMT, and thousands of students across Ukraine use them. Now we’re looking for someone who can ensure that our social media pages grow steadily and attract students and parents to our school.
Вимоги
- We’d love to hear from you if you:
- have 2–3+ years of experience in organic SMM and have already managed or mentored specialists
- can showcase case studies demonstrating growth across multiple pages, including underperforming ones
- can distinguish between mass views and a relevant audience
- understand organic funnels, attribution, MQLs, and SQLs
- have worked with experts’ personal brands
- build processes and confidently use AI and automation.
- Experience in EdTech, NMT, or with an audience of teenagers and parents is a significant plus.
- This role isn’t for you if you want to remain the primary content creator, view SMM as just a content plan and pretty visuals, or respond to poor results by simply increasing the number of posts
Обов'язки
- What you’ll be doing:
- developing SMM strategies for subject-specific pages on Instagram, TikTok, Threads, and Telegram
- launching a growth cycle: reference → hypothesis → test → analysis → scaling
- Analyze why a post “went viral” and apply those mechanics to other subjects
- Work with instructors to develop their personal brands without relying on cookie-cutter scripts
- Build an organic path from reach to Telegram, a lead magnet, or a bot
- Manage a team of SMM specialists: goals, 1:1 meetings, mentoring, hiring
- Analyze actual vs. planned results weekly: reach, new audience, clicks, MQLs, and SQLs
- Document standards and processes so that SMM can operate autonomously.
Ми пропонуємо
- Reporting to the Head of Content and genuine autonomy within the SMM team
- a team of SMM specialists, expert instructors, and support from Production, Performance, and Analytics
- A fixed and variable portion of compensation (the variable portion depends on organic growth, organic SQL, and team development)
- Remote work, Monday–Friday, 10:00 a.m.–7:00 p.m.
