Опис вакансії
Focusing exclusively on its core business, the company develops and promotes its own white-label e-commerce products. We are currently launching a new email product from scratch and are looking for a strong Team Lead to spearhead this initiative.
Про компанію
A Ukrainian media buying team in the iGaming industry that has been successfully operating in the market for over 4 years.
Our core value is people. Our strength is our ecosystem.
Вимоги
- 3+ years of practical experience in Performance Marketing / Media Buying / User Acquisition.
- Experience managing a media buying or user acquisition team, or senior-level experience with a willingness to transition into team management.
- Experience working with e-commerce or D2C brands.
- Proficiency with Meta Ads and an understanding of performance marketing principles.
- Experience independently launching, optimizing, and scaling ad campaigns.
- Deep understanding of e-commerce metrics: CAC, LTV, AOV, contribution margin, MER, and payback period.
- Strong analytical skills and the ability to make data-driven decisions.
- Willingness to independently test hypotheses and quickly identify growth opportunities.
Обов'язки
- Strategy and Management: Setting the direction for UA/Media Buying, leading the team (goals, development, performance), media planning, and forecasting.
- Media Buying & Scaling: launching and optimizing campaigns on Meta Ads and other paid channels
- testing audiences, creatives, offers, landing pages, and hypotheses.
- Analytics and Metrics: Analysis of CPA, ROAS, CTR, CPM, CVR, and LTV
- by cohorts, funnels, and offers
- Achieving growth and profitability targets.
Ми пропонуємо
- Format: Remote
- Impact and Autonomy: Work on our own e-commerce products, with a high degree of autonomy and freedom to test hypotheses.
- Vacation: 18 working days of vacation + 10 sick days
Буде плюсом
- Experience in Supplements / Pet Care / Pet Tech / Wellness / Health & Beauty and with subscription-first brands.
- Early-stage product launches
- Experience working with Tier 1–3 markets.
- Management of budgets of $100K+ per month and significant daily spending.
- Knowledge of CRO, funnel/landing page optimization, Shopify, e-commerce analytics, and tracking tools
