Опис вакансії
We are looking for a User Acquisition Manager to drive product growth in the astrology niche. The role offers a high degree of autonomy, work with AI and automation, and the planning and scaling of UA campaigns in Tier 1 markets.
Про компанію
Hi, we’re Brainstack, a Ukrainian multi-product IT company. Our portfolio includes mobile and web apps and services with an audience of millions in the Health & Wellness, Mental Health, Astrology, AI, Utilities, and Parental Control niches; we’re also developing our own R&D center.
Вимоги
- 1+ years of experience as a User Acquisition Manager
- Experience managing large budgets (starting at $500K+) in Tier 1 markets
- Expertise in at least one of the following channels: Meta Ads, Google Ads, TikTok Ads, or Snapchat Ads
- Proficiency in working with and analyzing large volumes of data
- Experience conducting A/B testing (creatives, audiences, bidding, landing pages), including experiment design and interpretation of results
- Experience working with subscription-based products targeting Tier 1 markets is required
- Understanding of web-to-web purchasing is required
- Desire to grow and work with multiple traffic channels
Обов'язки
- Development and implementation of a UA strategy for the web on Meta, Snapchat, TikTok, and other channels
- Building a multi-channel marketing strategy and determining the optimal balance across channels (Meta, Google, TikTok, Snapchat, Pinterest, etc.)
- Planning, launching, daily optimization, and scaling campaigns based on clear KPIs (CAC/CPA, ROAS/ROMI)
- Analysis and testing: conducting A/B tests at various stages of the sales funnel, analyzing creative performance, and fine-tuning campaigns
- Collaborating with the creative team to create and adapt creatives for different formats and audiences
- Working with the product team to build funnels that convert
- Ad buying automation: rules, scripts, and minimizing routine tasks (including the use of tools like Bir.ch)
- Competitive research and identifying growth opportunities: new audiences, placements, bundles, and creative approaches
Ми пропонуємо
- A high degree of autonomy without micromanagement
- A team actively working with AI and automation: constant experimentation and custom-built tools
- Brainstack Leadership School and support for professional development
- Coverage of professional training, certifications, courses, and foreign language compensation as needed
- Reimbursement for participation in industry conferences, events, and meetups
- Access to an e-library and regular performance reviews
- Hybrid work format
- Pet-friendly office in downtown Kyiv, open 24/7
- Breakfast and snacks in the office
- State-of-the-art equipment
- Employment through an individual entrepreneur (FOP)
- Competitive compensation commensurate with skills and experience
- Paid time off and days off on national holidays
- 100% paid sick leave
- Health insurance after the probationary period
- Quarterly team-building events
- In-house interest clubs (Running Club, Booking Club, Cooking Club)
- Support for colleagues and their families serving in the Armed Forces of Ukraine
- Participation in social projects
- Ambassador program
