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MacPaw is a software company located in Limassol, Kyiv, and Boston that develops and distributes software for macOS and iOS. At MacPaw, we believe that humans and technology can reach their greatest potential together. Today, our products have more than 30 million users worldwide.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.

Setapp is MacPaw’s subscription-based app service for macOS and iOS. It provides access to 240+ quality apps covering productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance. Setapp’s mission is to give Apple users easy access to stellar apps, so they can focus on doing the job, not looking for the tools.

We are looking for a passionate Email Marketing Specialist interested in testing new ideas and is open to professional development.
In this position, your main duties will include managing transactional emails, executing promotional activities, coordinating upsell and cross-sell email campaigns, and participating in associated projects.
You’ll closely work with Retention marketing manager and Email marketing specialist, collaborating with copywriters, designers, developers, and analysts.

If it sounds like you, please share your CV with us!

In this role, you will:

  • Create email HTML templates using Stripo
  • Running promo, upsell, and cross-sell email campaigns
  • Being in charge of sponsorship campaigns for Setapp
  • Work with transactional emails
  • Prepare, test, and analyze app of the week and monthly digest campaigns
  • Work with team/product analyst to order and create all needed channel/campaign performance reports
  • Analyze campaign performance, suggest hypotheses within the email channel, and implement improvements
  • Create, maintain, purge, and expand email list

Skills you’ll need to bring:

  • Experience in email marketing for 3+ years
  • Attention to detail and responsibility are a must
  • Experience in building HTML email templates
  • Upper-intermediate level of English (or higher)
  • Previous experience of effective work with marketing, development, and design teams
  • Understanding of user experience, user journey, and user needs
  • Experience with transactional emails
  • Experience with analytics tools (e.g. Google Analytics/Amplitude)

As a plus:

  • Experience with Stripo email builder
  • Experience in conducting A/B tests
  • Experience with mobile/desktop push notifications
  • Experience with the US or European markets

What We Offer:

  • We are a Ukrainian company, and we stand with Ukraine against russian aggression
    We maintain workplaces and salaries for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war.
    Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
  • Hybrid work model
    It’s entirely up to you whether to work remotely or at the hub. If you decide to mix it, our Kyiv headquarters (HQ), which works as a coworking space, is open around the clock. The HQ is supplied with UPS and Starlink for an uninterrupted work process.
    We also reimburse the costs of renting a coworking space in any other city.
    If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.
  • Your health always comes first
    We cover 100% of your medical insurance costs and 50% for your dependents. We also offer a 50% refund for psychotherapy.
  • Flexible working hours
    You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
  • Space to grow both professionally and personally
    Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, free English classes, and regular lectures. We also offer personal coaching with organizational coaches.
  • Teams we are proud of
    We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
  • Office designed for people (and pets)
    Our office has it all. A spacious workplace with enough room for sitting up, lying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with coffee, snacks, and lunches. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
  • Time-off policy that covers life’s needs
    20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
  • Join social initiatives with MacPawCares
    MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.


Apply now 📥 ⤵️


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