Опис вакансії
AffScale is expanding, and we’re looking for new talent.
We need a Head of Affiliate
Vertical: Nutra
Про компанію
We are AffScale, an international company and one of the largest product manufacturers and advertisers in the health & beauty niche in Asia.
Обов'язки
- A. Partner Management & Retention
- Build and execute account management and retention strategies for publishers, media buyers, and network partners by tier (Performance/Area/Size).
- Develop a detailed Account Plan for each partner, covering supporting GEOs/offers insights, marketing materials, planned lead volume, AR, payout, lead quality, and growth targets.
- Forecast traffic, revenue, commission budgets, and incentives for each publisher tier.
- Maintain close relationships with top partners, ensuring a retention rate of over 90% (need to check by data).
- Implement loyalty, reactivation, and incentive programs to boost performance and engagement.
- B. Deal & Support Policy Management
- Develop and continuously optimize the overall Deal Policy Framework for the AM department, including:
- Payout Structure: levels, duration and adjustment conditions.
- Approve Rate Commitment: guidelines that AMs can commit to publishers.
- Landing Page & Policy: usage rules for LPs, A/B tests, creatives, and traffic sources.
- Promotion & Incentive Schemes: exclusive offers, volume-based bonuses, and lead-push incentives.
- Testing Budget: controlled budget allocation for testing campaigns or onboarding new potential publishers.
- Supervise all deals proposed by AM Managers, ensuring compliance with approval processes and framework limits.
- Evaluate offer performance (ROI, AR, lead quality) and adjust policies on a weekly/monthly cycle.
- Prevent over-commitment risks (e.g., excessive payout or AR promises) that could impact the P&L.
- C. Performance Optimization
- Oversee end-to-end performance (Lead → AR → DR → ROI) across publisher tiers, GEOs, and verticals.
- Collaborate with Product, Data, and Ops teams to analyze offer performance, identify bottlenecks, and propose optimization actions.
- Maximize ROI for both publishers and advertisers through payout efficiency, conversion optimization, and balanced compensation strategies.
- Build and maintain AM performance dashboardsto track deal efficiency, lead volume, lead quality, AR, PO, and ROI.
- D. Cross-functional Collaboration
- Collaborate closely with the BD Director to ensure alignment between acquisition and retention efforts:
- Receive partner handovers after onboarding approval
- manage onboarding and activation.
- Establish a two-way reporting mechanism (AM ↔ BD) to periodically review the partner portfolio, define development roadmaps, and reactivate dormant partners.
- Contribute to the Partner Tiering Framework, classifying partners based on value and growth potential.
- Provide market insights from active network operations (GEO performance, vertical trends, publisher feedback) to support BD in deal negotiations and GEO expansion.
- Work with Product & Operations teams to jointly address issues and optimize offers based on feedback related to sales performance, lead quality, DR, and LP insights.
- Coordinate with Finance: ensure accurate payout and compliance within allocated budget limits.
- E. Team Leadership
- Support recruitment, training, and development of AM Managers based on skill level and performance.
- Establish competency frameworks, career paths, and KPIs for each AM role.
- Manage operational costs and payout efficiency to maximize departmental profitability.
