About the Company:

Yanarchy is a Los Angeles-based talent agency that partners with unique, driven talents, helping them reach new heights and fulfill their dreams. We focus on cultivating individuality, providing full support so our talents can concentrate on maximizing their potential and achieving their goals. Yanarchy is not just an agency but a future ecosystem of services and monetization tools, which we plan to develop as independent projects based on our expertise.

Role Overview:

We are looking for a Head of Marketing to lead the development and implementation of promotional strategies for our talents and creators across various platforms. The main objective is to achieve business goals by uniting a team that functions as a cohesive unit to meet set
KPIs. This role includes leading the creation of individualized strategies for each talent and
managing traffic channels.

Key Responsibilities:

● Traffic Channel Management: Oversee organic and paid channels, assessing their effectiveness and profitability for the company. Priority is given to organic traffic, with the effective use of paid channels when economically viable.
● Marketing Strategy Development: Create and implement tailored strategies for each talent, addressing their unique needs and objectives.
● Goal-Oriented and Independent: Take full responsibility for defining pathways to meet
department KPIs, making independent decisions to achieve set goals.
● Team Management: Lead and coordinate the team, ensuring unity and synchronization
to achieve shared results.
● Scaling: Ability to expand the team as needed to meet more ambitious goals.
● Analytics: Continuously analyze results and optimize traffic campaigns based on data
insights.
● Budgeting: Plan and manage the marketing budget to ensure efficient use of resources.

Requirements:

● Experience:
○ Working within teams of at least 50 people.
○ A minimum of 2 years in managerial roles within digital marketing/traffic.

● Leadership Skills: Ability to motivate the team and create an effective working
environment to meet KPIs.

● Comprehensive Knowledge of Digital Channels: Proficiency in paid and organic
channels, including grey traffic, to optimize results.

● Analytical Skills: Strong grasp of metrics and tools to assess effectiveness.

● Accountability for Results: Independent decision-making with a focus on achieving
KPIs

📮 Apply now:

Tg: @zt_admin

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