Опис вакансії
Not an AI designer working off a technical brief, but a creative strategy that guides the creative process from start to finish: receives the product → researches the US market → identifies the target audience and its pain points → comes up with the angle, hook, concept, and script → independently creates high-quality AI-generated creative, ready to be launched in an ad campaign.
Selection stages:
Prescreen → Interview with the Hiring Manager → Test assignment → Final interview → Offer
Important: When applying, include your portfolio—examples of ad creatives (photos/videos/UGC) you’ve created using AI—and briefly describe their impact on traffic.
Про компанію
Our client (NDA) builds and scales its own e-commerce/DTC brands for the U.S. market in the supplements, wellness, pet care, and other consumer products niches. The primary business model is subscription-based. All of the company’s creative production is powered by AI.
Вимоги
- At least 1 year of experience working with US traffic (DTC, e-commerce, nutra, affiliate) — required.
- Practical experience independently creating advertising photos, videos, and UGC using AI, which have been used in paid traffic campaigns.
- Strong expertise in AI video: well-thought-out scripts, high-quality editing, and realistic-looking creatives.
- Ability to independently develop concepts and write scripts and hooks that sell to American consumers.
- Deep understanding of American consumers and purchasing triggers.
- Proficiency in modern AI tools for generating images, videos, avatars, and voice (the specific toolset isn’t important—the result is what matters).
- Advanced English (C1+).
Обов'язки
- Research on the American audience: pain points, purchase motivation, objections, language, and cultural codes.
- Competitor analysis, identifying consumer insights, and finding new advertising angles.
- Writing scripts, hooks, and direct-response copy for each creative.
- Independent creation of advertising content using AI: AI-generated user-generated content (UGC) and videos featuring avatars (testimonials, talking heads, reviews, unboxing), videos generated from text and images, product and lifestyle photos, voice-overs, and lip-syncing with native American pronunciation.
- Realistic results without “AI artifacts,” ensuring consistency in characters, products, and style.
- Editing and finalizing creatives for launch: subtitles, pacing, 9:16 / 4:5 / 1:1 aspect ratios.
- Regular production of a large volume of creatives and variations for testing.
- Creating creatives for Meta Ads (primary channel), TikTok Ads, and YouTube.
- Testing creative hypotheses in collaboration with the Media Buying Team and scaling concepts that proved successful.
Ми пропонуємо
- Remote work with the option to work from an office in Warsaw or Prague.
- Work on our own DTC products and have a direct impact on their scaling.
- A budget for AI tools and subscriptions.
- A high degree of autonomy and the opportunity to test your own hypotheses.
- working days of vacation and 5 days of sick leave without a doctor’s note.
Буде плюсом
- Experience with prelands, advertorials, landing pages, and quiz funnels.
- Independent analysis of creatives based on metrics (CTR, hook rate, CPA, ROAS).
- Experience in the Supplements, Wellness, Health & Beauty, and Pet Care industries.
- Experience with subscription-first DTC brands.
- Motion design and graphic design.
