Опис вакансії
We’re looking for a Product Marketing Manager who will increase revenue from existing traffic by experimenting with offers, funnels, and the website. Our advertising budget is set: 600,000 website visits per month and $250,000 per month on Meta Ads. The next phase of growth will come from optimizing our offers and website.
We measure results as follows: gross profit per 1,000 sessions on the main pages, the number of experiments that led to a decision, and the “offer + page + angle” combinations that scaled our advertising.
Про компанію
RoBeauty is a Ukrainian skincare brand with its own R&D lab and manufacturing facilities. With over 200,000 customers, we are expanding into EU markets, starting with Poland.
Вимоги
- Experience in independently designing a system of experiments with rules for launching, pausing, and scaling in e-commerce, D2C, or subscription-based products.
- Proven results: an offer, price, or funnel that generated revenue. You can provide specific numbers: purchases for each scenario and the financial impact.
- Understanding of sample size, minimum detectable effect, and safety metrics.
- Independent work with GA4 and data, with responsibility for tracking accuracy.
Обов'язки
- Build and manage a system of experiments on the pages that generate the most revenue.
- Develop and test sales funnels: product bundles, pricing, upsells, advertorials, quizzes, and positioning angles. The foundation is research on customers and competitors.
- Optimize the entire purchase journey: landing pages, shopping cart, checkout, and post-purchase upsells.
- Monitor conversions and revenue daily: be the first to notice any drops and identify the cause that same day.
- Set rules and goals for the team and AI agents, and automate routine tasks.
Ми пропонуємо
- Team: designer and developer.
- In-house production—real-world experimentation with offers and product bundles
- Corporate Claude with access to sales data, support for the creative department.
- Weekly meetings with the CMO.
- Fixed salary and bonus
- Career path to Head of Growth.
- Remote, full-time position
- 50% reimbursement of tuition costs.
- Corporate discount on products.
Буде плюсом
- Experience with quizzes and advertorials.
- Pricing experiments and bundles.
- GrowthBook, Shopify, or Tilda.
- Experience in the beauty or health industries.
- Working with EU markets, personalization.
- Working with Claude and other AI tools.
