Опис вакансії
We are looking for a Product Marketing Manager who will serve as a partner to the product team and be responsible for product launches, positioning, and scaling.
Про компанію
Zeeks is a technology company that develops infrastructure, analytics, and service products for the international iGaming market. We operate using B2B and B2B2C models, develop our own product portfolio for global markets, and build products where data quality, process efficiency, and scalability are the foundation of every solution.
We are scaling our own product line, which is focused on Tier-1 markets where marketing is one of the key drivers of growth.
Вимоги
- At least 3 years of practical experience in Product Marketing.
- Practical experience in developing product marketing strategies and positioning.
- Experience in developing and implementing go-to-market strategies for launching new products or features.
- Experience working with product and marketing funnels, including their analysis and optimization.
- Experience conducting user research, working with customer insights, and developing value propositions.
- Strong analytical skills, ability to work with product and marketing metrics, and make data-driven decisions.
- Strong skills in managing cross-functional projects and collaborating effectively with cross-functional teams.
- Proficiency in English at the Upper-Intermediate (B2) level or higher.
- Experience in iGaming or related highly competitive digital industries is a plus.
Обов'язки
- Developing and implementing go-to-market strategies for new products, features, and entry into new markets.
- Researching the market, competitive landscape, target segments, user behavior, and key industry trends.
- Developing product positioning, value propositions, and a system of key messages for different audience segments.
- Participating in defining product priorities and planning the roadmap in collaboration with the Product team based on market and user insights.
- Planning and coordinating product launches and new features in collaboration with the Product, Marketing, Design, Content, and Business Development teams.
- Developing strategies for user acquisition, activation, and retention.
- Expand the products’ presence in the B2B ecosystem through partnerships, industry conferences, and professional communities.
- Analyze the effectiveness of marketing activities and make data-driven decisions.
Ми пропонуємо
- The opportunity to influence product marketing strategy, product positioning, and the company’s key business decisions.
- A high degree of autonomy in decision-making, team support, and access to the resources needed to bring your ideas to life.
- Work on products targeted at the international market and collaborate with partners in over 80 countries worldwide.
- Competitive compensation, fixed in a specific currency, with regular reviews based on performance.
- Paid breaks during workdays, plus an additional 5 days off and a birthday day off, as well as 5 sick days (no doctor’s notes or sick leave forms required).
- An annual budget for training and professional development.
- An annual “well-being deposit” that covers: medical services, sports activities, veterinary care, foreign language study, non-work-related education and hobbies, and childcare services (nanny/daycare).
