Creative Marketing Manager

Опис вакансії

We are looking for a Creative Marketing Manager to join our team. The role involves generating ideas for creative content, analyzing campaign results, and systematically working to improve performance metrics.

Про компанію

An international iGaming company specializing in identifying and developing promising entertainment markets. With over 1,000 specialists in more than 20 locations, we operate in 10 countries and serve over 300,000 customers.

Вимоги

• Performance mindset: experience creating creative content for digital advertising on Meta, TikTok, in-app, YouTube, or other performance channels with a focus on CR, CPA, and ROAS
• Research skills: experience conducting creative and competitive research
• Video production knowledge: Ability to create and adapt videos in various formats, including UGC, and use AI tools to streamline the process (required)
• Data-driven mindset: ability to analyze campaign results, understand key metrics, and make decisions based on data
• Sensitivity to trends: a deep understanding of digital trends and a willingness to test new tools and approaches
• Proficiency in AI: hands-on experience working with AI tools for generating ideas, automating tasks, and creating content

Обов'язки

• Generate fresh concepts for video, static, and playable creatives
• Write clear briefs for designers and the production team so that ideas can be quickly turned into finished materials
• Track CTR, CPI, CPA, and ROAS, and use data to decide what to scale up, adjust, or pause
• Monitor competitors and trends, and incorporate the best insights into our work
• Identify creative patterns and effective approaches that consistently deliver good results
• Work side-by-side with media buyers and designers to improve results
• Be responsible for improving CPA, conversions, ROAS, and LTV through a systematic approach to creative assets
• Continuously develop and refine our creative system and scale effective solutions to new geographies and verticals
• Seek out new tools and best practices and integrate them into the process